Along with the likes of Good Morning America, The New York Times, and The Today Show, you can now add leading financial news network CNBC to the ever-growing list of media outlets that are starting to recognize that padel is about to be big business in the U.S.
In fact, in a recent segment of The Exchange featuring Daddy Yankee (who owns the Flowrida Goats franchise in the Pro Padel League) and U.S. padel pioneer Gabriel Perez-Krieb CNBC went so far as to say that padel is starting to give pickleball some serious competition and the sport is “the new racket in town.”
While the CNBC padel segment did little to clear up the ongoing controversy over how to actually pronounce the sport, it did highlight the many business opportunities that exist within the rapidly expanding U.S. padel market and will no doubt catch the attention of the millions of investors who religiously watch CNBC.
It also pointed out that nearly all major global racket sports brands are now involved with padel, including:
- Adidas
- Babolat
- Head
- Slazenger
- Wilson
And with other mega-brands like BNP Paribas, Red Bull, and Qatar Airlines getting behind the sport in various ways around the world, it’s likely only a matter of time before other mega-brands start making a serious play for the U.S. padel market. So, this is probably just the first of many CNBC padel segments we’ll be seeing over the coming years.
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