Ahead of the world’s first-ever all-racket-sports extravaganza, which is set to take place in in Miami from March 24 – 26th, the hosts of RacquetX have conducted a new research report in conjunction with LaneTerralever (LT), a marketing and customer experience agency focused on leisure and entertainment.
Among the dozens of often eye-opening findings revealed in this “Who’s on the Court?” report (which is the fourth in a series of thought leadership publications) are:
- Close to half (43%) of responders have played more than one sport in the past year or intend to diversify their play.
- Most people play in their regular gym clothes, unearthing a huge opportunity for brands to market their sports-specific products to this population. Tennis did this in the 1980s with bandanas, visors, and other iconic clothing pieces.
- Public courts are the most popular place to play. Clubs (including the rapidly-expanding pickleball and padel venues, as well as country clubs) have tremendous growth potential and private/public collaborations will open up access for all market segments.
What’s more, this 22-page report, which you can download here, covers a wide-range of important topics including:
- Age and income & their impact on sport choice…
- Fashion and equipment…
- Where people are playing and why…
- What brands are most popular…
- The role of technology in the growth of racket sports…
- Plus many more…
The report will be presented in its entirety by LT during the RacquetX festivities. A full agenda of the weekend’s events and discussions can be found here, and tickets are still available for purchase here.
